Just returned from a three-day industry conference held in one of the most known hotels located less than 100 kilometres from Warsaw. I go to such events two to four times a year and each such stay and observations made there prompt some thoughts on what conferences are actually for.
So having
been present to more than ten conferences over the recent three years, I have
reached a conclusion conferencing is a huge business and a marvellous machine
for transferring money from some organisations to others, under the guise of
noble ends.
The ones
who benefit most in this business are:
- companies
which specialise in staging such events,
- companies
which deal with hosting and running such events (hotels, catering companies,
marketing co-ordinators, etc.).
Nevertheless,
the business keeps going since it is fuelled by expending “no-one’s money”
which are the easiest to be spent – attendance in such conferences is hardly
ever paid from private purses; participation fees are paid from corporate
training budgets which, if not spent, will go to waste and would likely be
taken away next year.
Based on
what I have witnessed, there are main five reasons to attend conferences.
1. To show
off / blow one’s own trumpet / make an appearance – this pertains to speakers who,
by delivering workshops or speeches or participating in discussion panels can
easily keep a high profile, underscore their position in a specific milieu, or
boast of their recent achievements. If people see you, you do exist. If someone
invites you, your existence is more noticeable.
2. To spend
budgets – corporations send employees to conferences to prove they care for
their development, staff take part in conferences to show they want to broaden
their knowledge.
3. To
facilitate exchange of knowledge – I do not want to detract from the main
reasons why theoretically people attend conferences, yet if you are familiar
with topics broached, you often witness industry experts reinventing the wheel,
while what you learn are some uncanny titbits you can use later on to impress
your interlocutors.
4.
Sponsoring – companies which decide to co-fund conferences seize an excellent
opportunity to boost their visibility among potential business partners and
given they are clustered in one place, this can be accomplished effectively and
quite on the cheap.
5.
Networking – is unquestionably the biggest value added brought by conferences.
Once you gather several, also notable, people ,in one place you give them
opportunity to exchange business cards, engage in small talks and serious
conversations and share knowledge, experiences, ideas and views in rather
informal atmosphere. Looks like the whole setting is worth it.
All things
considered, I am asking myself whether it is worth to attend such events to
fish out a few titbits and talk to one or two noteworthy professionals. Mindful
or all drawbacks and benefits, I would still say yes. I look at agendas of such
events to check out whether lectures and panels touch upon the topics I need to
be versed in to perform my job better and because of budget constraints I take
heed of expenses related to such events (participation fees + accommodation +
travel expenses) to pick out most worthwhile events. Looking forward to more of
them.
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